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FROM VISION TO VOICE
Behind-the-Scenes Series
Go behind the curtain with Krista Goon and Rowena Morais as they share the mission behind From Vision to Voice, a four-week visibility sprint program designed to support women confidently step into the spotlight and own their voice.
Discover who this program is for and why this is the best time to show up with confidence.
BTS Episode 1
The Spark behind the Sprint
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • why they are developing this program
  • who the program is designed for
  • what it means to help women show up and shine
BTS Episode 2
Facilitators: Origins of Our Sprint
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • their career journeys including the challenges they faced along the way
  • details about the program they're developing
  • why the program is designed to last 4 weeks
BTS Episode 3
Inside the Transformation Toolkit
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • the tools used to develop this program
  • why they started with an online form, a landing page and YouTube
  • developing a behind-the-scenes series of videos
  • why you need to protect your dream
BTS Episode 4
The Sprint Unpacked
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • a week-by-week account of what the program looks like
  • what participants can get out of the program
  • how much time you need (just 3 hours a week)
BTS Episode 5
Facing Friction, Facing Fears
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • some of the fears that held them back in their early years
  • dealing with "it's already been said..." and "everyone seems to be a guru these days....:
  • no one has your exact set of experiences and this makes you uniquely you
  • taking an experimental approach to failing and reframing failure
BTS Episode 6
With You, Every Step
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • exactly who this program is designed for
  • the importance of showing up as themselves and what that means
  • addressing the fear but also remaining authentic
  • "what if I'm not a content creator?"
BTS Episode 7
The Message and the Medium
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • what makes people generally uncomfortable about marketing
  • what if you're not promoting yourself but advocating for an idea or cause instead?
  • why you should consider embracing what feels uncomfortable
  • the marketing strategies they find work best
BTS Episode 8
Bet on You
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • why it's so important for you to build your visibility
  • cohesive storytelling --- why this matters
  • how experience and taking action are instrumental in helping you decide your path
  • what makes our program unique --- "doing " is a core program feature
BTS Episode 9
Weekly Cadence | Fuelling our Focus, Discipline and Delivery
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:
  • staying flexible but ensuring a weekly cadence to get things done
  • having difficult conversations and remaining independent yet respectful
  • adding new items for discussion such as pricing, scholarship, new product lines
  • ensuring accessibility and autonomy for program participants
BTS Episode 10
The 30 Day Visibility Challenge
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss a fun challenge they created and ran throughout September 2025. This was a visibility challenge designed to support anyone interested in taking action to overcome their fear of showing up online. They discuss:
  • the impetus behind the 30 day visibility challenge they launched on 1 September
  • who the challenge is for and how to participate
  • tips for anyone who is keen to accept the challenge
BTS Episode 11
Halfway through the 30 Day Visibility Challenge
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, follow up from episode 10 where they discussed their starting a 30 day visibility challenge which they ran throughout September 2025. Here, they chat about how they fared in the first 15 days of the challenge.
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